Marta Riggins: Engage, Analyze, Empathize: Navigating Employee Branding

Craig and Marta go deep into the importance of employee branding, why data is critical for every employee engagement play and how to look after your teams during layoffs. Listen to find out: Why consultants can provide fresh perspectives and valuable insights to move an organization forward. What roles employee engagement and data analysis play in shaping authentic employer branding strategies And why compassionate communication is the cornerstone for maintaining a positive employer brand amidst layoffs. Episode Show Notes: NFL Scorecard - https://nflpa.com/posts/nfl-team-report-cards-2024-for-the-players-by-the-players Gallup Global Report - https://www.gallup.com/workplace/349484/state-of-the-global-workplace.aspx Craig’s Gallup Global Report Wrap Up – YouTube - https://www.youtube.com/watch?v=8aqmSJLr99U 7 Habits of Highly Effective People - https://www.franklincovey.com/the-7-habits/ Simon Sinek’s Infinite Game - https://simonsinek.com/books/the-infinite-game/ Fred Kofman - https://www.fredkofman.org/index-ing.php Carla Harris - https://www.carlaspearls.com/